Wednesday 21 September 2011

Music Video Deconstruction #2

Want You Bad by The Offspring, from the album Conspiracy Of One, 2000.
Directed by Spencer Susser.



Genre Characteristics and Relationship Between Lyrics and Visuals
As many punk bands seem to do, this video includes a large crowd of people - and they're partying, another similarity between this and other American punk videos. As I said previously about Frank Turner's video, this is a key part of videos like this, as the crowd shows the 'I Don't Care' attitude and individuals in the crowd can also represent the genre. For example, in I Want You Bad shows 'characters' of the pop-punk genre, wearing band t-shirts and wristbands, with tattoos and chains on their jeans, as well as girls with long straight hair, the skater look, as seen on Avril Lavigne.

Relationship Between Music and Visuals
There is a lot of on-beat editing in this video, as shots of the band performing is chopped up at every sequence in which they appear, as well as increased saturation in places. However, the narrative part of the video, where the main character is walking around the party, trying to find some action. This in itself is part of the relationship between music and visuals, as the title is a play on words, with the narrator of the song saying to his girlfriend he wants her "to be bad" in a dominatrix way, rather than he wants her "badly" - the main character is obviously suggesting this sort of thing to the girls he speaks to for them to act so offended to the point of actually slapping him.
In a less sexual way, the rest of the party quickly become more rowdy and chaotic, acting 'badly', as more of the exploding Offspring cans are opened and foam goes everywhere.

In Regard To Andrew Goodwin's Other Theories
According to Goodwin, Want You Bad is narrative, as the video effectively tells the story of the song, but also features shots of the band performing.
Goodwin also said that music videos refer to 'the notion of looking' - this occurs in Want You Bad in less obvious ways than in the Frank Turner video. Firstly, one caould argue that this theory includes the main character, as he is looking round the group of people. Also, when the band appear in the video, they're looking directly at the audience through the camera, rather than the crowd in the video. Finally, the girl at the end of the video, who accepts the main characters offer, looks at the camera whilst laughing and smiling.

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