In order to get some feedback on our draft of the digipack and advert, we simply took my illustrations and asked our friends and peers what they generally thought.
Most people worked out straight away what genre the album is, or which other albums/artists it was similar to. These people liked both the digipack and the advert, saying they thought it fitted the genre well - they also liked the logo we'd created. But the few people that didn't guess the genre straight away didn't like the digipack on first look. When we told them more about the band, they were less negative, and although they still felt like they probably wouldn't pick up the album if they saw it, it fit in with the genre well.
Video Feedback
In order to collect feedback for the video, we got six people to sit in front of the Mac and watch the draft.
At the end, we asked them what they thought of it generally and they seemed positive overall. They all said they liked the storyline and they thought it was funny. They also liked the idea of the band performing in a living room, as it followed conventions of existing music videos of the same genre.
However, two of the audience weren't sure if the idea of having two of the band dress up as the parents would work. They said that the idea was good, and it could be really funny, but they were explained that if we didn't make it obvious enough the parents and band members were different 'characters', then the video could be a little confusing for some viewers.
The group also expressed concern about the idea of having a crowd in the performance shots - they argued that if we didn't have the right space, it could look over-crowded and uncomfortable, and that if not all of the crowd acted well enough, there'd be no atmosphere and it wouldn't be as effective as we would want.
Overall, we're very happy about the feedback and have only decided to make a few changes:
1. After the audience of the video mentioned over-crowding, we decided to leave out the crowd in the video. As well as avoiding the problems that the audience pointed out, it will also be easier for us a Directors, as we'll have less people to try and manage , and to rely on.
2. In light of this change, we will also have to change the design of the back panel of the digipack. Originally, it was going to have a photo of the band from the back of the crowd, but I have drawn up a rough sketch of just the track listing and the band logo.
3. Finally, the band logo will also appear on the front of the digipack rather than a photo of the band, as the general consensus of those we asked, was that just the logo was more like other albums of the genre and would look less tacky.
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